How to Capture an Event Without Making It Feel Like a Photoshoot

Funny what happens when a photographer turns up at an event. People who were chatting away quite happily suddenly freeze, flash their best camera smile, and wonder what on earth to do with their hands. And just like that, a room full of interesting people starts looking like a very organised school photo.

Not quite the vibe you were going for, is it?

The trick is to let people forget about the camera. That’s when the interesting stuff tends to happen.

Let the Event Happen First

I’ve always liked the moments that happen around the main event. The speaker taking a breath before going on stage, two people getting carried away in conversation, or a room full of strangers finding something to laugh about.

That’s where the fun of documentary event photography comes in. I’d much rather watch a conversation unfold than ask two people to pretend they’re having one. You never know what you’ll catch by keeping your eyes open and your camera ready. And if you ask me, the coffee break is often just as interesting as whatever’s happening on stage.

The Best Moments Rarely Need Directing

Nobody needs to be told to laugh at a genuinely funny comment. Nor should someone have to recreate a handshake because the photographer missed it the first time.

The beauty of candid event photos is that they show people being themselves. A slightly wonky grin or an enthusiastic hand gesture can say far more than a perfectly arranged row of people smiling at the lens.

These little details are often what people remember afterwards, too.

Be There Without Taking Over

There’s a balance to getting close enough to capture a moment without becoming part of it. You need to be alert, know where to position yourself, and have a reasonable idea of what might happen next.

That’s the appeal of reportage event photography for me. You follow the story as it unfolds rather than trying to manufacture one. The camera is there to document the day, not run it.

Corporate Events Have Plenty of Personality

Conferences and business events aren't short of interesting moments. A lively panel discussion, an unexpected reaction from the audience, or two delegates discovering they have far too much in common can all make brilliant photographs.

I like unposed corporate photos because they show the people behind the name badges and job titles. You get a sense of the atmosphere, not just a record of who attended.

That’s what makes natural event photography worth pursuing. It captures the energy of the room without making everyone feel they're auditioning for a company brochure.

Let's Keep Things Natural

Planning an event in London? I, Jonny Donovan, would love to help tell its story, from the big moments on stage to the little conversations happening just outside the spotlight.

Get in touch with me, and let's make some photographs that feel like your event, not a photoshoot.